The tech sector has been greatly impacted by Canadian businessman, author, and speaker Brian Wong. He gained notoriety for founding Kiip, a mobile advertising platform that honours users for their accomplishments inside of apps. But his influence and accomplishments go far beyond his work with Kiip.
Childhood and Education
1991 saw the birth of Brian Wong in Vancouver, British Columbia. When he was just 14 years old, he started his first business, a website that sold candy, demonstrating an early interest in technology and entrepreneurship. Wong pursued his studies in business and marketing at the University of British Columbia.
Brian Wong relocated to San Francisco to work at the social news website Digg after earning his degree. Wong started to formulate the concept for Kiip while working at Digg. He understood that conventional mobile advertising was frequently invasive and ineffective, and he thought there was a chance to develop a new model that would be more rewarding and engaging for users.
Wong and his coworkers Courtney Guertin and Amadeus Demarzi founded Kiip in 2010. The platform let companies reward users for completing in-app tasks like beating a level in a game or logging a certain amount of miles in a fitness app. The benefits included free samples, product discounts, and more.
The company raised over $32 million in funding from investors including Hummer Winblad, Relay Ventures, and True Ventures after Kiip became an immediate hit. By 2013, Kiip had alliances with more than 700 mobile apps and was sending more than 500 million rewards each month.
Wong has worked with Kiip as well as being a successful author and public speaker. At gatherings like TEDx, the World Economic Forum, and the Cannes Lions International Festival of Creativity, he has delivered speeches. The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success, another book he has written, offers helpful guidance for businesspeople and professionals.
Wong is a devoted philanthropist as well. He established the Kiip Foundation, which provides funding to organisations that promote wellness, health, and education. In addition to supporting groups like DonorsChoose and the American Red Cross, the foundation has also started some of its own programmes, like the Kiip Build a Better Future campaign.
Brian Wong is a remarkable person who has accomplished a lot while still in his youth. His creative thinking and entrepreneurial spirit have significantly influenced the tech sector, and his dedication to philanthropy serves as an example to others. There is much to be learned from Wong’s example, regardless of whether you are interested in his work with Kiip, his speaking engagements, or his writing.